A Comparative Study on the Eco-Innovation Practices between Hotels and Manufacturing Auto Parts Firms in Malaysia
Because of the growing public concern about preserving the natural environment as a result of rapid environmental pollution, there is an immediate requirement for businesses to incorporate eco-innovation practices into their corporate strategy. Many enterprises recognize the value of eco-innovation, but there is little evidence released describing eco-innovation practice in variety of industries. This study aims to distinguish eco-innovation practices in Malaysian hotels and automotive parts manufacturing firms. 500 questionnaire were administered to top-level managers in Malaysia's hotel and manufacturing industries, and 439 data sets were analysed using the Statistical Package for the Social Sciences (SPSS). The findings revealed eco-innovation practices implemented in both hotels and automotive manufacturing firms. According to the findings, the level of implementation of eco-innovation practices in Malaysian manufacturing auto part enterprises is greater than in Malaysian hotel firms. As a result, the findings of this study seem to be important in shedding light on eco-innovation practices in hotels and auto parts manufacturing. Furthermore, these findings echo a new research agenda concerning how small and medium-sized enterprises (SMEs) develop their capabilities to engage in eco-innovation practices.